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Knight Rider? More like Not Quite Rider.
1980s TV icon David Hasselhoff is back in action as a Michael Knight-esque crime fighter on wheels, though admittedly he’s shedded some horsepower along the way. It’s all an ad for an automotive marketplace, and as you might imagine, it’s from Germany.
In “Moped Rider” from agency Achtung, Hasselhoff attempts to chase down some retro villains, and all the action unfolds dramatically slowly as his AI-powered moped chases the bad guys on their own underpowered bikes.
The ad is entirely in German, but I assure you, you won’t miss a thing.
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