Darth Vader to Appear in Ad for U.K. Electronics Chain

Remember when he used to be evil?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sheesh, does George Lucas need to pay down his credit cards or something? Lucasfilm is allowing a U.K. electronics chain to use Darth Vader in an upcoming TV ad, inspired by the success of a 2010 spot featuring C3PO and R2D2 for the same chain, Currys. This year, parent company Dixons Retail and M&C Saatchi will recreate Vader's inspection of the Death Star in Return of the Jedi, only this time the Empire's future-fascist army has been replaced by a retail customer service team.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in