Darkly Comic Campaign Shows Women the Tool We Really Need to Ensure Gender Parity

Yes, it's Business Bulge underwear

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

For International Women's Day, the Young Minds for Gender Equality Foundation (YM4GE) is offering us a practical, immediate solution to the pay parity problem: The Business Bulge, a pair of underpants that provide women with enviable endowments for professional settings. 

In a promotional video by DDB New York, styled like a dull investors presentation, a character named Clark Hoffman presents The Business Bulge's benefits. 

"For every dollar a man makes, a woman makes only 70 cents.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in