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Marcia, Marcia, Marcia!
Jan Brady would be shocked to see how grumpy her sister has become in Snickers’ teaser for its Brady Bunch-themed Super Bowl ad. Indeed, she’s so grumpy that she’s turned into Danny Trejo, angrily brushing her hair (and counting the brushes, as the character used to do) in front of a mirror as her mother calls from downstairs.
The full 30-second spot, by BBDO New York, is expected to continue the brand’s “You’re Not You When You’re Hungry” campaign—so apparently Marcia is so hungry, she’s acting like Robert Rodriguez’s favorite anti-hero.
This will be Snickers’ first Super Bowl spot since 2011, taking the place of M&M’s, which has enjoyed Mars’ slot in the Big Game spotlight in each of the past three years.
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