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Jersey Mike’s Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad’s not actually airing during the Big Game.
At least, not yet.
A brand can dream, Jersey Mike’s tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike’s shop, stepping in front of a green screen to give viewers a taste of what might happen if Jersey Mike’s produces a Super Bowl ad one day.
DeVito could wrestle a bear, steal the Crown Jewels, go to outer space or voice a talking sub.
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