Danny DeVito Gets Emotional in Jersey Mike's First Campaign by New AOR Highdive

The veteran actor serves as the brand's first-ever celebrity endorser

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Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach. While that certainly isn’t a requirement to star in one of the brand’s ads, it does make him uniquely suited to speak to its enduring draw, which is exactly what he’s doing as Jersey Mike’s first-ever celebrity endorser in its new national campaign, “It’s a Jersey Mike’s Thing.”

The work marks the official debut of Jersey Mike’s relationship with Chicago-based creative shop Highdive, its newly minted agency of record.




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