Danish Films Use Historical Settings to Encourage Following Covid Rules

The two spots have been viewed over 1 million times through social media platforms

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To promote keeping a safe distance and other advice as the Covid-19 pandemic continues, the Danish Health Authority has released a campaign featuring stand-offs between cowboys and aristocrats taking up their pistols at dawn.

Released in response to growing rates of infections across Europe due to Omicron, the two spots, each one minute long, have been made by creative agency Advice for the country’s health authority to promote continuing to follow its advice, including keeping windows open.

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