A Dad Fondly Remembers Visiting Disney With His Daughter as She Heads to College in New Ad

Mcgarrybowen Chicago and Yellow Shoes Creative Group worked on the spot

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Taking a kid to an amusement park typically isn’t all fun and games for the parents involved. Aside from hefty ticket prices, meltdowns are inevitable in an environment where overstimulation rules and junk food is ubiquitous.

Yet there’s a reason parents slog through the heat and long lines. Seeing your kid’s face light up at the sight of their favorite princess or character, or the excitement that comes with finally being tall enough to ride a particular ride, makes all the fuss worth it more times than not.

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