Cute babies, shame about the brand tattoos

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The artist Dietrich Wegner, who once did some sculptures with rubber babies sporting tattoos, has moved on to the real thing—photographing actual babies covered in tattooed corporate logos. The tattoos are fake, thankfully. Wegner calls the photos “a meditation on how our identities evolve and how we declare them.” The E*Trade babies will surely have something to say about this. Via PSFK.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in