Cute babies, shame about the brand tattoos

Headshot of Tim Nudd

The artist Dietrich Wegner, who once did some sculptures with rubber babies sporting tattoos, has moved on to the real thing—photographing actual babies covered in tattooed corporate logos. The tattoos are fake, thankfully. Wegner calls the photos “a meditation on how our identities evolve and how we declare them.” The E*Trade babies will surely have something to say about this. Via PSFK.

@nudd Tim Nudd is a former creative editor of Adweek.