Cut Back on Junk Food If You Like Having Legs, Says NYC

New set of shock ads fight obesity

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

New York City's health department has used startling imagery for its anti-obesity ads in the past, including the guy who drank the tall glass of pure fat. Its latest effort is no different. It pairs an image of a man who lost a leg to Type 2 diabetes with a warning about increased soda-portion sizes at fast-food places.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in