Cupid shoots and misses in e-mail blast

In more sexy-underwear news, U.K. direct agency WDMP is sending out Valentine’s Day e-mails on behalf of credit-card company Egg that offers card-member discounts on lingerie. Your have to appreciate the utter lameness of the “Roses are red” pitch. The agency’s group account director explains: “The warm, lighthearted approach of this campaign, combined with the timeliness of the Valentine’s Day deals, should ensure that this e-mail is an engaging communication that leverages Egg’s positioning as a fun brand, which provides excellent value for money.”