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Not long ago, MBT boasted that its ho-hum launch effort was "irreverent." But that adjective is probably better suited to Zimmerman Advertising’s new “What a Croc” campaign. Playing off the intense passions both for and against Crocs, the TV spots feature everything from a Don King soliloquy of praise to a guy screaming like a maniac at the “shoe.” Who knows, maybe he’s screaming because his feet got mangled in an escalator while he was wearing Crocs as a boy.
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