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Nothing speaks to modernity—nay, civilization—quite like the dollar menu. Crispin Porter + Bogusky is kicking off a new Burger King campaign that seeks out "Whopper virgins," those poor souls who haven't yet sunk their teeth into mass-produced meat. Crispin is returning to its familiar reality-TV conceit to capture reactions of those tasting a Whopper for the first time. (Go back to the well much, Crispin?) Naturally, it's hard to find many Americans who fit the bill.