Creativity Is Undergoing a Revolution—but This Isn’t Necessarily a Bad Thing
Adweek Advisory Board weighs in with their thoughts
This year's Cannes Lions saw much talk around creative disruption, particularly around how tech is changing the industry.
Marian Brannelly
While much of the news has been centered around breaches of privacy and mourning an industry that’s undergoing changes (ones largely impacted by emerging tech and digital development), there’s still hope—and it shouldn’t be a surprise that this hope is inspired by our treasured creatives. Some miss the old days of “traditional advertising,” but creatives are taking the new tools available in their digital toolkit and finding ways to innovate.
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