#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Green was never meant to wear go-go boots. Instead of an anxious man, Orange was supposed to be a funny woman. Blue had to be cool and confident, since 54% of more than 10 million fans voted to make blue the new M&M’s color in 1995, edging out pink and purple.
All of this is according to Susan Credle and Steve Rutter, two former creative partners at BBDO New York who invented three M&M’s mascots in the ’90s—Blue, Green and Orange, following the original Red and Yellow—and established the foundation to introduce Brown and Purple in the decades that followed.
Although
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in