Creative Flavor: Henry Medina Wants to Save the World, One Tech Innovation at a Time

A mobile ATM network unlocked a world of possibilities for this CCO

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For some ad professionals, the point of entry into creative advertising can be rather general. For Ogilvy Bolivia CEO and chief creative officer Henry Medina, it was actually a very specific ad.

A TV commercial of sausages “that almost makes me eat the television,” he shared with Adweek for Creative Flavor, a series created in partnership with Produ and Circulo Creativo. “Then I understood the power of images, words and sounds, and wanted in that very moment to learn how to persuade through them.”

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