Creative Thinkers

Creative Flavor: Fernando Poblete Helps People Interact With Brands, Not Just Buy Them

This Los Angeles creative director knows the combined power of enthusiasm and a good idea

Fernando Poblete — “There are more voices now, communication is more plural. The monologue is over," said the freelance creative director.Fernando Poblete

By Sara Century

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Freelance LA-based creative director Fernando Poblete views the future of advertising as a two-way conversation. “Telling stories on behalf of brands is what I’ve been doing for years and now technology has given us the challenge to tell those stories from a different perspective,” Poblete told Adweek.

“There are more voices now, communication is more plural. The monologue is over, people get to interact with brands,” he explained.

Part of Adweek’s Creative Flavor series—a new project created in conjunction with Produ and Circulo Creativo—Poblete cites his work on the Second Chances campaign for Donate Life as one that he particularly enjoyed.

Sara Century

Sara Century is a freelance writer for Adweek.

Recommended articles