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There’s an op-ed piece in The New York Times today that’s worth a read, and not just because it’s the work of an ad guy. Written by John Kenney, a creative director at an undisclosed ad agency, it details how his then-agency (I believe it was Ogilvy & Mather) developed BP’s famous, enlightened “Beyond petroleum” campaign in 2000, and his disillusionment following the disclosure last week that BP was closing down the Prudhoe Bay pipeline because
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