Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator

Parody site captures all the cliches

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You've undoubtedly seen them: the saccharine-slathered headlines of, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever. Now you can create your own must-click words of wisdom with the Upworthy Generator, which combines random emotional video screen grabs with cobbled cliches for results like "Try Not to Let Your Jaw Hit the Floor When You Hear These Twelve Words."

Created by digital content mastermind Mike Lacher, who penned McSweeney's beloved article "I'm Comic Sans, Asshole," the Upworthy Generator mocks just about all the stereotypes you'll find in the site's overly optimistic presentation style.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in