Crazy like a fox

FirefoxSo when will the long-rumored, incredibly cool Firefox ad finally appear in The New York Times?

OK, let’s back up a bit. Firefox is a new Web browser that has stepped in to challenge the category leader, Microsoft’s Internet Explorer, the market’s evil stepmother (for want of a better analogy). Created by a company called Mozilla, Firefox has already developed a rabid following in the first few weeks it’s been available—more than 4.5 million people have downloaded it, and an advocacy group/frightening cult called Spread Firefox has sprung up.

Enter Rob Davis of itty-bitty Minneapolis PR firm Haberman & Associates. Davis, a Firefox switcher himself, came up with the idea of having Firefox users pool their spare change to buy a full-page ad in the Times. He got some 10,000 people to pony up $10-$30 each, for a total of about $250,000. The ad, set to appear sometime before Dec. 4, will reportedly feature all of the donors’ names.

Now we’ll admit that we’re simply having our tea right now and haven’t seen the Times yet this morning. But we can’t wait to see the ad.

And yes, we used Firefox to post this item.

–Posted by Tim Nudd