This Crazy, Entertaining Skincare Ad Throws Everything at You to See What Will Stick

Manic monologue meets 9-day acne stunt

Adult acne is no fun, but it can be hilarious, especially when tracked around the clock for nine solid days via a head-mounted camera. That's the stunt at the heart of the first major ad campaign for Nerd Skincare, a San Francisco startup founded by biomedical engineer Evelyn Chen.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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