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To what depths will local business owners sink to shill for their products and services? Rhett & Link, the YouTube darlings who just can't get enough of whack local ads, asked the same question in the form of their newly created LoCo Awards. (The contest was also hype for their TV show, Commercial Kings on IFC). After nominations and online voting, the winners include a "trippy" dermatologist, a hip-hop magician, a talking baby, a midget superhero and lots and lots of awkward rapping.
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