Craigslist and Kutcher Make 'Best Roommate Ever' a Star

But S.F. apartment seeker might lose his job in the process

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

It might cost him the very job that sent him apartment hunting in San Francisco, but we have a feeling Wade "Best Roommate Ever" Cothran will do OK for himself. Over the past 24 hours, Cothran has become a viral superstar, thanks to a delightfully profane Craigslist ad and a shout-out from actor/producer/Twittergod Ashton Kutcher. It actually began a few days prior, when the then-anonymous 25-year-old "professional marketing agent" posted an ad looking for a place in San Francisco, where he was relocating from Alabama for a job.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in