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For the longest time, multicultural women and their skin weren’t necessarily catered to in the makeup world, especially as it related to foundation.
So CoverGirl, in an ever-changing landscape of fashion and beauty, created Trublend Matte Made: a foundation made for the unique needs of multicultural skin, in 40 shades. To promote the product launch, CoverGirl created the film “By the Infinite” as a part of the “I Am What I Make Up” campaign to the emphasize the power of makeup to express individuality.