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Courtyard by Marriott, the largest brand within the world’s largest hotel company, today is launching a new ad campaign focusing on the passions and lifestyle of its millennial guests rather than highlighting the services it offers.
Debuting with a 60-second TV spot tonight on cable sports and entertainment channels—including those of the NFL, MLB and NBA; ESPN; BBC America; Food Network; Discovery; and National Geographic—the campaign is by the Chicago office of mcgarrybowen, the brand’s longtime agency.
The
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