Couric viewers have same old bad cholesterol, insomnia

All day yesterday, the question plagued me: If I were to blog about Katie Couric’s debut on the CBS Evening News, what would my angle be? Then, like a scientist at Merck discovering Vioxx, it hit me. I would see, after all the months CBS had to sell this much-ballyhooed debut, whether the newscast’s roster of advertisers would change. The answer—how best to put this?—is NO. The show featured advertising for five drugs, ranging from Vytorin to Ambien to something called Caduet, which targets both high blood pressure and high cholesterol (a twofer!). Then there was a spot for Icy Hot Pro-Therapy, whose footage and voiceover featuring Mrs. Nomar Garciaparra made it skew slightly younger, I guess. Rounding out the lineup were New York Life, Crest Whitestrips and Red Lobster, none of which impress me as being anywhere near hip, unless you’re talking about a creaky joint. As the cable just happened to be out last night, I had to stream the broadcast over the Internet, which, given the ads, wasn’t such a bad thing. They look a lot better blurry.

—Posted by Catharine P. Taylor