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Country Time Lemonade has a mission this summer: Helping young entrepreneurs who get tangled in red tape by overzealous local governments and grinches.
Seizing on news stories about kids’ lemonade stands getting shut down by city authorities for operating without business licenses, the Kraft Heinz-owned beverage brand is introducing a fresh campaign, amusingly titled “Legal Ade.” Created with Leo Burnett, it invites parents to apply for reimbursement to cover the cost of permits and fines up to $300.