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It’s a tradition synonymous with summer–but thanks to the Covid-19 crisis, many kids won’t be operating lemonade stands this year.
Luckily for some, Country Time, with help from agency Leo Burnett, has stepped in with a bright idea to inject a bit of “juice” back into the lemonade economy. The brand has created a relief fund for kids who haven’t been able to generate pocket money by running their curbside businesses this year.
“Due to social distancing guidelines, lemonade stands aren’t what they used to be,” Country Time brand manager Andrew Deckert said, “and we want to help kids foster their entrepreneurial spirit by offering a small relief to those who can’t operate their lemonade stands this summer.”
The Littlest Bailout Relief Fund will help “kids preserve the values of lemonade stands, honest work and entrepreneurship” the lemonade brand said in a statement about the campaign.
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