Could These Be the Themes That Emerge at Next Year’s Cannes Lions?

It’s never too early to look into the crystal ball

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The themes that emerged from this year’s Cannes Lions festival were wide-ranging. Publicis’ (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell’s reemergence. Consultancies versus holding companies was another hot topic that shows the tension that continues to build.

As for the work, there was a swing back to the craft conversation, though the role of technology and creativity was not too far afield—with some very pronounced discussion around the role that brands play in society, with winning work smashing stigmas and reflecting that theme.



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