Could Graphic Warning Labels on Ammunition Save Lives?

Gun Violence Awareness Day campaign treats ammo the way some countries treat tobacco

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Warning: This article contains graphic images related to gun violence.

What if ammunition came with a graphic warning about the dangers posed by firearms?

Oriel Davis-Lyons and Gustavo Dorietto, two creative directors at Droga5, believe such labels could help prevent gun violence, so they created a PSA campaign to introduce the idea. The effort launches today in conjunction with National Gun Violence Awareness Day, but it’s about a year in the making.

“There’s been so much [conversation] around gun control,” Davis-Lyons told Adweek, with the same debates around the issue failing to generate action.

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