Could Ads Convince Hipsters to Go to Applebee’s Ironically?

A competing vision for the chain

Headshot of Tim Nudd

Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain: Get hipsters to try Applebee's via ads that invite them to ridicule its food, service and atmosphere. Check out the faux campaign report below. The tagline: "Wouldn't it be funny to go to Applebee's?" Hey, they might be on to something.

@nudd Tim Nudd is a former creative editor of Adweek.
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