Could Ads Convince Hipsters to Go to Applebee's Ironically?

A competing vision for the chain

Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain: Get hipsters to try Applebee's via ads that invite them to ridicule its food, service and atmosphere. Check out the faux campaign report below.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in