Could Ads Convince Hipsters to Go to Applebee’s Ironically?

July 24, 2012

Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain: Get hipsters to try Applebee's via ads that invite them to ridicule its food, service and atmosphere. Check out the faux campaign report below. The tagline: "Wouldn't it be funny to go to Applebee's?" Hey, they might be on to something.

Could Ads Convince Hipsters to Go to Applebee’s Ironically?

A competing vision for the chain

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Could Ads Convince Hipsters to Go to Applebee’s Ironically?

A competing vision for the chain

EDITOR'S PICKS

Here’s Every Grand Prix Winner From the 2019 Cannes Lions

An Artist Says His Work Was Copied on a Stock Service, Then Used to Win a Cannes Lion

Burger King Is Creating an Upside Down Whopper for Stranger Things Season 3

NBCUniversal Will Move The Office From Netflix to Its Own Streaming Service in 2021

In Another Blow to David Miami, Managing Director Exits to Join Gut

After Just Over a Year as Publicis CCO, Nick Law Is Headed to Apple

After Protests at Cannes, Creative Leaders Say Climate Change Must Become a Priority

David Miami’s ECDs, Two of Today’s Most Awarded Creatives, Have Left the Agency