Could a Machine Win a D&AD Pencil?

AI looks to the free-thinking potential of the human mind

Image: Colin Anderson/Getty Images

There’s something inherently human about this award-winning ad by BBDO New York. To think of an artificial neural network (ANN) coming close to this level of sentiment seems far-fetched. But actually, when you dig a bit deeper into the traits of successful ad creatives, is it really that hard to imagine?

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Andy Shield is a freelance technology writer with a focus on tech for good. When not writing, you'll find him roaming around the British countryside.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}