Cottonelle Discourages Toilet Paper Hoarding in New Campaign

The Kimberly-Clark brand wants everyone to #ShareASquare instead

Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen.

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