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Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen.
In a new ad campaign titled #ShareASquare, Kimberly-Clark toilet paper brand Cottonelle discourages consumers from hoarding its products.
“Instead of stockpiling toilet paper, let’s stock up on generosity,” reads a line from the 30-second spot, which is scheduled to begin airing on TV today and run through April.
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