Cossette Came Up With a ‘Super-ad’ That Can Work for Literally Any Product or Service

Behold the brilliance

Headshot of Tim Nudd

Why waste your time developing different creative ideas and executions for every client when a one-size-fits-all approach could work just as well?

That's the pitch from Canadian agency Cossette in the amusing video below, which introduces the idea of "superads," which can work for almost anything you'd like to advertise. And the flexibility and range of the example they give is truly impressive.

The video was made for Strategy magazine's Agency of the Year event last week, which has a traditional of featuring agency videos poking fun at the industry. 

@nudd Tim Nudd is a former creative editor of Adweek.