Cosmetics Company Tries Insulting Customers With Acerbic Makeup Cop

Sarah Colonna busts the old model

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Benefit Cosmetics, a California beauty brand, is trying to market makeup through humor. In its new spot by Portal A, Sarah Colonna, a comedian from Chelsea Lately, bops about on a Segway in a police uniform doing beauty busts in the most insulting way she can—often leaving her victims gasping in shock.

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