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Beer brand Corona has turned to the power of the sun to activate its “Corona Natural Billboard,” which has appeared in Brighton, England, using the sun’s rays to help the iconic bottle appear on the activation.
To coincide with the beginning of British summer over the bank holiday week at the end of April, the brand continued its “From the Natural World” campaign by erecting a golden billboard in the beachside town, with accompanying foliage that, when the sun hits, creates a shadow in the shape of its bottle, appearing with the branding in the center.
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