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Corona has found a novel way to counteract the scourge of the ecocidal plastic connector rings used to hold together packs of canned beverages.
In a campaign from Leo Burnett Mexico, the AB InBev brand is introducing a new model of beer can designed to screw into one another vertically to form a long, pole-like six-pack. The plastic-free packaging concept, dubbed the Fit Pack, made the shortlist of the Innovation category at the Cannes Lions international awards show this year.
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