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Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality.
The Mexican beer brand has launched an interactive experience called O’Tannenpalm’s Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their phone cameras. The project is a play on the iconic campaign Corona began running in 1990 in which a palm tree on a beach lights up with Christmas decorations as a whistled version of the song “Oh Tannenbaum” can be heard.
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