Corona Turns Its Famous Holiday Ad Into an Augmented Reality Experience

The beer company is inviting consumers to its virtual O'Tannenpalm's Tree Lot

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality.

The Mexican beer brand has launched an interactive experience called O’Tannenpalm’s Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their phone cameras. The project is a play on the iconic campaign Corona began running in 1990 in which a palm tree on a beach lights up with Christmas decorations as a whistled version of the song “Oh Tannenbaum” can be heard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in