Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo.
Check out the video to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. It's a great realization of the brand's tagline, "Find your beach," and surely has extra resonance in Canada, where summers are short enough.
UPDATE: As noted in comments, this stunt bears a striking resemblance to this Bavaria beer commercial from 2013.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in