Copywriter really, really wants his bike back

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

You know it's a good Craigslist ad when it starts out: "Some assmaster stole my custom made, heavy, rusty Bologna bike at 10th & C last night." The aggrieved author is Matt O'Rourke, recently of McCann-Erickson who is soon joining Crispin Porter + Bogusky. O'Rourke wants his bike back and is willing to give anyone who makes it happen $500. There's an extra $1,000 for the thief's "nads on a stick." The best part of the posting is when O'Rourke addresses the perpetrator directly, asking him to return the bike and adding this rather colorful alternative: "If you don't, I will call Dog the Bounty Hunter, Bobba Fett, and Bear Gryls, and they will have a 3 way, and that 3 way will produce a son, and that son will be raised by Tito Ortiz, and on his 18th birthday, he and I will come to your house, and fuck...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in