Coors Light Wants to Fly You to the Place in Your Zoom Background, So Choose Wisely

Five people will win a trip to their virtual setting (once it's safe to travel)

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Over these long months of quarantine, we’ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like Zoom.

Now, Coors Light and agency DDB are offering to actually send you to the real location in your virtual background—eventually, when things are safe and Americans are allowed into other countries again.

A new ad called “What a Beautiful Day” introduces the promotion, which offers a chance to “win a trip to the videochat background you’ve been staring at for months.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in