Coors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Day

Leo Burnett attempts to align the brand with small moments of joy in this new campaign

A woman drinks Coors Light as she removes her bra.
Coors Light is repositioning itself as a beer made for "unexpected moments of release." Coors Light

Many women can relate to the feeling of relief that comes with taking off your bra at the end of a long day; it’s a small but significant act that marks the shift from day to night, a subtle nod to the fact that an evening of Netflix—and maybe a few glasses of wine—lie ahead.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.