Coors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Day

Leo Burnett attempts to align the brand with small moments of joy in this new campaign

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Many women can relate to the feeling of relief that comes with taking off your bra at the end of a long day; it’s a small but significant act that marks the shift from day to night, a subtle nod to the fact that an evening of Netflix—and maybe a few glasses of wine—lie ahead.

But Coors Light wants to be the alcoholic beverage of choice for moments like these, at least according to its latest campaign, the first out of the gate from



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