Cooper Hewitt Reopens on the Upper East Side With Ads Tweaking Other NYC Neighborhoods

Fun site-specific OOH from W+K

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There's always something fun about site-specific ads in New York City. The richness of every neighborhood makes the place especially promising for that kind of outdoor work, as 72andSunny's Google ads last year reminded us.

Now, Wieden + Kennedy in New York has done a fun campaign for the recently reopened Cooper Hewitt, Smithsonian Design Museum that points the rest the city—perhaps counterintuitively—to the Upper East Side for world-class design.

"When the thrill of fashion models finally wears off, we've got this enameled porcelain collection you should probably come see," say ads going up in the Meatpacking District, for example.

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