Cookie Monster Falls Off Wagon Early in 2013 in Google's New Year Spot

Old, sugary habits die hard

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Going cold turkey was never the best strategy for Cookie Monster in ramping down his cookie intake. You've got to step down gradually from all that sugar. That's the main takeaway from this amusing Google Play spot, themed to New Year's resolutions, from Mullen's San Francisco office. Turns out the Rocky theme only carries you so far. Having wrapped up 2012 nicely with its Zeitgeist video, it's no surprise Google is getting such a quick start on 2013.

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