Cookie Monster Falls Off Wagon Early in 2013 in Google’s New Year Spot

Old, sugary habits die hard

Going cold turkey was never the best strategy for Cookie Monster in ramping down his cookie intake. You've got to step down gradually from all that sugar. That's the main takeaway from this amusing Google Play spot, themed to New Year's resolutions, from Mullen's San Francisco office. Turns out the Rocky theme only carries you so far. Having wrapped up 2012 nicely with its Zeitgeist video, it's no surprise Google is getting such a quick start on 2013. This is a marketer that loves its milestones. Credits below.


Client: Google Play

Spot: "New Me"

Agency: Mullen. San Francisco 

Chief Creative Officer: Mark Wenneker

Group Creative Director: Paul Foulkes

Creatives: Paul Foulkes, Brian Tierney, Jamie Rome, Emile Doucette

Director of Integrated Production: Liza Near

Executive Producer: Zeke Bowman

Senior Producer: Liz Shook

Associate Producer: Vera Everson

Agency Senior Content Producer: Jamee Sheehy

Account Team: Zach Rubin, Tara Inskip, Courtney Calvert, Steve Raggiani, Hannah Hewitt

Editorial: Lost Planet, New York

Editor: Chris Huth

Lost Planet Executive Producer: Krystn Wagenberg

Lost Planet Producer: Kate McCormick

Post Vector Art and Color: Black Hole

Black Hole Producer: Tim Vierling

Mix: Tom Jucarone, Sound Lounge

End Animation: Autofuss