Contextual ads just continue to horrify

What a shame about this ad, placed next to a story about the deadly wildfires in California. It’s for Catch a Fire, Phillip Noyce’s new political thriller. The tagline is, “The spark that ignites us, unites us.” It’s a bit late to change the line now, but any punchy one-liner would have been fine, as long as it got across the point that the Tim Robbins vehicle is a how-to for making militants, a primer on radicalization, Rx for people who can’t fathom how nice boys grow up to be, say, al Qaeda recruits.

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