Condom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World

In SFW spot, Skyn shows our disconnected dystopia

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You won’t see much skin in Sid Lee’s futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found.

Instead, we get a moody sci-fi scenario about the lack of meaningful connection in a technology-saturated age.

Our story opens on a young couple sharing an embrace — but the camera pulls back to reveal they’re paying more attention to their phones than each other.

Next, we’re treated to a most unsexy bedroom scene, with a romantic movie playing on late-night TV, but failing to inspire two viewers between the sheets.

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