A commercial that’s meant to be backwards

Steve Babcock sent us this raw footage of a commercial he did that was filmed in reverse. No big deal there, but here the actor delivered his lines backwards, too, which is tricky. (The idea was, you can’t go back in time to get your health checked.) You can see the finished spot over on Steve’s blog. The actor ends up sounding like an android; it may have been easier to have him just walk backwards and talk normally. But the extra work makes it more interesting to watch.

—Posted by Tim Nudd