Commercial Production Finally Has a Path to Embracing Sustainability

The Green the Bid movement hopes to get clients, agencies and crews pledging to reduce their impact

Dramatically changing something as rigidly entrenched as commercial production would have seemed impossible just two years ago. But then Covid-19 lockdowns swept across the globe, forcing marketers to alter everything about how they shoot and produce ads.

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This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.