Comical Ad Takes Aim at All the Thinly Veiled Metaphors in E.D. Advertising

Roman goes for the low hanging fruit

In the world of Big Pharma advertising, there’s a subgenre for erectile dysfunction meds that makes it abundantly clear, from the first moment, what kind of drug the commercial is hawking—because of all the thinly veiled visual metaphors.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.