Running across the U.K. is a campaign, which sees a still boxed motorized digger and chainsaws delivered to the door of a highly bemused couple. The aim of this bewildering spot is to teach viewers that their pension funds are linked to deforestation, something they are unlikely to be aware of.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in